Why Choose Us?
Building a business is challenging, and success depends on more than just having a great idea. At Innovation Theory, we help you reduce risk and navigate the complexities of innovation. With our team’s deep expertise and proven track record, we guide you in understanding market needs, crafting effective solutions, and building a foundation for long-term success.
Achieving success isn’t just about innovation—it’s about balance. At Innovation Theory, we blend creativity with cutting-edge technology, strategy with execution, and vision with practicality. This holistic approach ensures that every solution we deliver not only meets your immediate needs but also positions your business for sustainable growth in a competitive landscape.
Let’s build something bold together!
Phil Cowan
Founding Partner and Application Architect
Phil has a knack for creating visuals that are both eye-catching and informative. He was able to transition from designing graphics, such as those found in Disney films or at Pixar studios, into blockchain development thanks to his prowess with data analysis techniques, like visualization.
There is no other person in modern day society with a greater knack for data-driven printing than Phil. His transition to web development came naturally, and his visualization skills allowed him take on blockchain development; artificial intelligence (AI), object oriented programming or even SQL database systems!
Martin Naithani
Founding Partner and Product Director
Martin Naithani is a product innovation leader with over a decade of experience in building businesses and cutting-edge technology solutions. Specializing in DeFi, NFTs, AI, gaming, and blockchain applications, he helps businesses identify opportunities in emerging tech and craft winning strategies for success.
As the Co-Founder and Product Director at Innovation Theory, Martin leads research, design, and product development, ensuring technology aligns seamlessly with user needs and business goals. He also mentors high-performance teams, driving innovation that is impactful, sustainable, and transformative.
Jill Bradbury
Lead Marketing Strategist
Jill has over 15 years of experience in software development management and design. With an innate ability to oversee complex projects from ideation to completion, she now channels this experience into leading a team of Web3 enthusiasts who create dynamic DeFi platforms and cross-chain exchanges.
Combining creativity and discipline, Jill finds her true calling in helping businesses organize their daily operations and goals in ways that summon your creative vision and encourage you to meet deadlines. Nearly two decades of working in Operations & Management allowed her to learn just enough to breathe life into any creative idea.
Mateo Gómez Unda
Lead Graphic & Web Designer
Mateo is a versatile graphic and web designer specializing in branding, digital design, and user-centric web experiences. With a keen eye for aesthetics and functionality, he crafts engaging visuals, intuitive websites, and compelling marketing assets that elevate brands.
From UI/UX design and web development to brand identity and digital media, Mateo blends creativity with technical expertise to deliver seamless, impactful designs. His work ensures that brands not only look great but also connect effectively with their audiences.
Felipe Alarcón
Project and Product Manager
Felipe is a Project and Product Manager with eight years of experience in blockchain and web3 development. Holding an MBA in Project Management and Agile Methodologies, he is a Certified ScrumMaster®, Product Owner®, and Agile Professional (ICP).
Fluent in English, Spanish, and Portuguese, Felipe excels in global team management, stakeholder communication, and product road mapping. He leverages Agile tools like Jira, Asana, Trello, and Monday, ensuring seamless project execution.
Who We Are
Innovation Theory is a Denver-based Product Innovation 360° Studio with a global reach, dedicated to empowering businesses to thrive in a rapidly evolving world. Specializing in blockchain, AI, and next-generation technology solutions, we are more than just a team—we are a collective of visionaries, engineers, and creatives who merge human imagination with technical expertise to redefine what’s possible for modern businesses.
We partner with startups and established companies alike, helping them transform bold ideas into groundbreaking products that drive sustainable growth and create meaningful impact both locally and globally. By combining cutting-edge technology with a deep understanding of business dynamics, we enable our clients to stay ahead in their industries.
Our mission is simple: innovate smarter, grow faster, and lead with purpose. With a focus on delivering high-impact results efficiently and cost-effectively, we bring together local insights and global resources to help you achieve more. At Innovation Theory, we don’t just create solutions—we shape the future of business.
Our Values
At Innovation Theory, our values drive everything we do. We are committed to empowering businesses to innovate boldly, grow efficiently, and succeed sustainably. By blending human creativity with cutting-edge technology, we deliver meaningful solutions that create long-term impact.
Our approach is guided by:
- Innovation with purpose: We prioritize impactful solutions that drive progress and shape industries.
- Quality and efficiency: Excellence and cost-effectiveness are at the heart of every project.
- Collaboration and partnership: We work alongside startups and established companies to turn bold ideas into scalable, future-ready products.
- Sustainability and growth: Our focus is on creating lasting value for businesses and their communities.
These values ensure that everything we build is designed to make a difference—locally and globally.
Let's Talk!
Let's Talk Innovation
Product Strategy & Technical Discovery
From strategic roadmapping to cutting-edge development, we don’t just execute—we transform your boldest ideas into market-shaping innovations that deliver measurable business impact.
Let's Talk Visualization
Brand Identity & Experience Design
Through cohesive branding, intuitive UI/UX, and compelling visuals, we create a narrative that commands attention, fosters trust, and positions your brand as a true market leader.
Let's Talk Growth
Data-Driven Marketing & Community Building
With data-driven insights, strategic campaigns, and engaged communities, we ensure every initiative fuels measurable expansion, increases market share, and drives sustained profitability.
