Will it work in production? You don’t buy a build here until someone has answered that in writing. The assessment is free, the scope is signed, and everything below is priced off what the scope actually found. That order is the service.
Let’s find outWe’re Innovation Theory, a Denver company in business since 2011, helping clients with business strategy and building websites, mobile apps, products and brands. We use AI tools throughout that work, which makes it faster and cheaper, and a named person owns the scoping and the final call. InTheory is our AI delivery practice, and its five services are below. Whatever you need help with, start with a free written assessment, back in two days.
Find the sentence that sounds like your week. If none of them do, that is what step 01 is for, and it costs nothing.
Something real exists and real customers are coming. The work is the part that never had to hold.
A loop with a start and a finish, running on people who were meant to be doing something else.
No product to buy, so the work gets done the hard way instead, every day.
You have had the thought already: what else can this thing do, for someone who isn’t me?
The most common answer, and the cheapest to resolve. Ten minutes of plain words, a straight answer in two days.
The same questions of each one, so the differences are the answers and not the wording. Only the audit carries a price here, because it is the only one whose size is always the same. The rest are priced by the scope, which is what the audit produces.
The $5,000 step, after the free assessment. Your situation tested against a written rubric, and a verdict with a name signed under it. It is the only service here with a printed price, because it is the only one whose size is always the same.
Software that carries a defined job through your actual systems: reading where your data lives, acting through the tools your team already uses, stopping for a person at every call that matters. The lanes are research, ops, support and sales. The engineering is the wiring and the permissions.
You have an AI-built app that works when you demo it, and it needs to work when strangers use it on a bad day. We take the prototype as the spec, keep what holds, replace what will not, and build the layer the demo never needed.
The from-zero service, for the problem no product solves. We map the workflow and the data before designing anything, then build with your team in the room, so what ships is theirs to run and change. You own it when we leave.
A review of an AI-built system by people who build with the same tools daily and watch where they cut corners. We read your app the way someone hostile would, then tell you what we found, ranked, in writing.
Someone signs the verdict and someone owns the system at launch. Both are people, and you will know which ones.
Acceptance criteria for function, performance, security and accuracy, written before the iteration begins rather than argued at the end.
If the honest finding is don’t build it, you get that in writing. We are not paid more for saying yes.
The scope is written to work in someone else’s build team’s hands, including a competitor’s. That is the point of buying it.
The free step is designed not to need one. The NDA arrives with the scope, signed before any sensitive code moves.
Innovation Theory offers five AI services through InTheory, its AI delivery practice: the AI Opportunity Audit ($5,000, a signed go or no-go scope), AI Agents (software wired into a business’s systems to carry a defined job), Prototype to Production (finishing an AI-built app for real use), Custom AI Build (a system designed from one workflow, built with the client’s team) and AI Security (review, hardening and watch). Every one starts with a free written assessment; the three builds and the security work are priced by the scope the audit produces.
Innovation Theory’s AI services each match one situation: a demo that works while the board asks when it ships is Prototype to Production; the same work every week that nobody was hired for is AI Agents; nothing off the shelf fits is Custom AI Build; AI built it, it is live and nobody has looked is AI Security. The AI Opportunity Audit is the scope that comes before any of them. If none fits, the free assessment says which one, or that none is worth it yet.
The free assessment is a two-day written read of what you have: worth a scope or not, and roughly which kind. The AI Opportunity Audit is the scope itself: $5,000, within five business days, one signed document with a go or no-go verdict on page one, ranked findings with evidence, acceptance criteria, a production plan and the payoff in numbers. The assessment stands alone and is not part of the audit; the audit is what prices and schedules any build that follows.
Innovation Theory still does the work it has done since 2011: business strategy, product, tech, marketing and design, including websites, mobile apps, products and brands. AI now runs through that work on our side as a tool, which makes it faster and cheaper; a named person owns the scoping and the final call. A project does not need an AI feature to start with the free assessment.
Yes. ShapeShift and SALT Lending launched out of our office, and we built CoinDesk’s brand and the Consensus brand for its first shows. Today we bring the same product, tech, design and marketing work to crypto teams, with AI for support cases, compliance files and payment exceptions, and nothing near custody, signing or treasury. More on AI for blockchain teams.