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Privacy policy

Last updated November 2026.

What we collect

When you submit the enquiry form we collect your name, work email and anything you choose to tell us about your business. If you finish the first step of the enquiry form, we receive those details even if you do not complete the rest. When you request an assessment report we collect your email and your answers. We also record the page you submitted from and non-personal campaign information such as UTM tags.

How we use it

To reply to you, schedule a call, send the report you requested and improve this website. We do not sell your information. We do not add you to a newsletter unless you ask.

Calculators and the assessment

Calculator inputs stay in your browser. Assessment answers are only sent to us if you ask us to email you the report.

Analytics

We use Google Analytics to understand which pages are useful. It does not receive your form answers.

Service providers

Form submissions are processed by our form provider and stored in our email and CRM systems. Calls are booked through Calendly.

Your choices

Email phil@innovationtheory.com to access, correct or delete information you have sent us.

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30-minute workflow review

Where is your business losing time or sales?

Three quick steps. You will talk with Phil or Martin directly.

Step 1 of 3

So we can send the calendar invite.
Which workflow costs you most?
Pick the closest. We will dig in on the call.
For example: proposals take three days to assemble and leads go quiet.

No prep needed. If we are not a fit, we will say so on the call.

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