Business priorities
Map the workflow, establish a baseline and choose the problem worth solving first.
Services
Fractional AI and technology leadership services.
One senior partner to choose where to invest, lead a scoped improvement and measure what changes. We start where the economics make sense.
Denver, since 2011The AI practice of Innovation Theory
Senior people, directlyYou work with Phil and Martin, not a junior team
Prices on the pageFrom $2,500 a month, scoped in writing
Measured against a baselineWe agree how success is judged first
What the role covers
Priorities, delivery and adoption.
Most technology projects fail at the edges: the wrong problem, a tool nobody uses, or no one accountable. We cover all three.
Delivery leadership
Evaluate tools, design a usable solution and lead a defined implementation.
Team adoption
Train the people doing the work and review actual usage and performance.
Choose how involved you want us.
For decisions and oversight
Advisory
$2,500 / month
$7,500 for the first 90 days
- Twice-monthly advisory sessions
- Opportunity and tool prioritization
- Vendor and roadmap oversight
- Implementation quoted separately
For a priority workflow
Lead + delivery
$5,000 / month
$15,000 for the first 90 days
- Weekly leadership sessions
- One scoped workstream at a time
- Team training and adoption support
- Baseline and performance review
For deeper team involvement
Embedded
$7,000 / month
$21,000 for the first 90 days
- Weekly leadership plus team sessions
- More delivery capacity, still scoped in writing
- Closer work with your team leads
- Agreed support and review rhythm
USD, billed monthly. Initial 90-day engagement with a written scope before kickoff. Software subscriptions, major custom builds and 24/7 support are budgeted separately. Not sure which fits? Take the 3-minute check.
Find your search
Different names for the same seat.
People search for this role in different ways. Here is how InTheory fits each one.
Fractional CTO for service businesses
Technology leadership without a full-time executive salary.
Read more →AI consulting for small business
Vendor-neutral advice on where AI helps, and where it does not.
Read more →AI automation services
Scoped automations your team reviews and actually uses.
Read more →Fractional CIO
Systems, vendors and data, led by someone accountable.
Read more →Next step
Bring one expensive workflow. Leave with a clear next step.
In 30 minutes we look at one recurring workflow, what it costs you today and whether there is a credible case to improve it. If there is not, we will say so.
Book a 30-minute workflow review
Not ready to talk? Take the 3-minute check
30 minutes with Phil or Martin. No technical brief, no pitch deck. Phil or Martin replies personally, usually within one business day.