Work we have shipped, and what it taught us.
Product builds, brand systems, security work and prototypes from our team since 2011. Each write-up says what we did, what happened and what a service business can take from it.
Our team has worked with
“For over ten years, Innovation Theory has been part of the ShapeShift journey. They’ve helped shape the brand, the product, and the tech behind it. If you want a team that knows crypto inside and out, you won’t find better.”
“These guys understood the vision from day one. They built the product that created the category.”
“They know how to take an idea, sharpen it, and actually make it happen. Worked with them on everything from Wall Street Bets to Stabull, and every time, they delivered. Smart, fast, and no BS.”
Product · 2024–2026Arkeo
Twenty-two months building and running a decentralized data marketplace, with every finding from an outside security audit resolved.
Read the case study →Product · 2017–2018WISE and College Board
Machine learning that scored SAT practice answer sheets from a phone photo, built in 2017 and shipped through point releases.
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Product · 2013–2020ShapeShift
An account-free crypto exchange we designed and helped build, which peaked at more than a million transactions a day.
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Product · 2016–2018SALT Lending
We held the fractional CTO seat at SALT Lending through launch, from a value proposition to a team of nearly a hundred.
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Brand · 2016–2019CoinDesk
Masthead, style guide, site, app and newsletter design, plus the Consensus event brand for its first New York shows.
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Product · 2022–2024Notable.art
A fifty-year physical catalog became a 991-work digital edition, each piece paired with an archival print and a certificate.
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Product · 2021–2022BUSTA
Six vendors, one shared database, a four-day outage, then load tests that took the safe ceiling from 120 to 350 users.
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Product · 2021–2022WallStreetBets
From thesis to live portfolio products in thirteen months, with a campaign that logged 13,806 visits against a 1,000-a-day goal.
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Prototype · 2021–2022Arkade
A full marketplace rebuild with a new name and brand, while a PHP developer kept the old revenue-earning site patched.
Read the case study →Brand · 2017–2020KeepKey
Brand, manufacturing spec, honest usability review and a six-step security check for the KeepKey hardware wallet.
Read the case study →Prototype · 2020–2021Valhalla
A ten-week prototype of a cross-chain exchange run from a hardware wallet, with brand, web app and desktop client delivered.
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Prototype · 2021Panoton
A blockchain gig platform taken from strategy workshops to a tested design and a technical scope that still holds.
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BrandHowdyBox
Naming, identity, illustration, UI and a pitch deck for a cross-chain messaging protocol, built around a box and a cat.
Read the case study →Bring one expensive workflow. Leave with a clear next step.
In 30 minutes we look at one recurring workflow, what it costs you today and whether there is a credible case to improve it. If there is not, we will say so.
30 minutes with Phil or Martin. No technical brief, no pitch deck. Phil or Martin replies personally, usually within one business day.