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Roofing companies · Estimating support

Faster, more consistent roof estimates without retyping measurements

A roof estimate pulls together a measurement report, inspection photos, the homeowner's material choice and your current price book. On insurance jobs it also has to line up with the adjuster's Xactimate scope. Most estimators rebuild that picture by hand for every job, and two estimators can price the same roof differently.

How it often works today
  • Estimators copy squares, pitch and linear footage from the measurement PDF into a spreadsheet or the CRM, line by line, for every roof.
  • Price books live in several places, so material increases from ABC Supply or SRS reach some estimates weeks after they reach others.
  • Items like ice and water shield in valleys, drip edge, step flashing and permit fees are missed inconsistently, which shows up later as margin loss.
  • Busy estimators fall behind after storms, and homeowners wait several days for a number while a competitor quotes on the spot.

Estimating support turns those inputs into a first draft. Squares, pitch, waste factor, ridge and valley lengths come in from EagleView, Hover or a Roofr report, line items come from your price book and photos are attached in order. The estimator checks the draft, adjusts for what only a site visit reveals and approves the price.

The improved workflow

Import measurements automatically

The measurement report from EagleView, Hover or Roofr is pulled into the job record so squares, pitch, waste and linear footage do not need retyping.

Apply your price book and templates

Good, better and best options, such as a standard architectural shingle versus a Class 4 impact-resistant line, are built from one maintained price book with current material and labor costs.

Flag likely missing items

A checklist or AI review compares the draft against photos and roof features and flags commonly missed items like chimney flashing, extra layers or vent replacements.

Estimator reviews and approves

The estimator adjusts quantities, confirms anything only visible on the roof and approves the price. Nothing goes to the homeowner without that sign-off.

How we deliver this: AI automation for small business or fractional CTO leadership, scoped in writing and run over 90 days. See pricing or the sample scope.

What we would measure

Time from inspection to estimate sent

Speed matters most in storm weeks, when homeowners are comparing several roofers at once.

Estimator hours per estimate

Shows whether the draft actually saves time or simply moves the typing somewhere else.

Change orders and missed items per job

A consistent estimate should reduce surprises on install day and the margin that leaks with them.

Estimated versus actual job margin

Comparing the approved estimate with job costing in QuickBooks shows whether the price book is current.

Where people stay in control

  • An estimator approves every price and every quantity before an estimate reaches a homeowner. The tool drafts, the estimator decides.
  • Insurance estimates are checked against the carrier scope by a person who knows Xactimate, never sent automatically.
  • Price books and margin targets are restricted to the owner and estimators, and supplier pricing is not shared with outside tools.
Example

Pricing three options on a 32-square roof

For example, in an illustrative case a homeowner in Littleton requests a retail replacement on a 32-square, 6/12 pitch roof. The Hover report imports into the job. The draft builds three options from the current price book, including a Class 4 shingle tier, and flags two skylights and a second layer seen in photos. The estimator corrects the waste factor for a cut-up hip section, approves the price and sends the estimate the same afternoon.

Tools typically involved

EagleViewHoverRoofrAccuLynxCompanyCamXactimate

What the first 30 days look like

We would sit with your estimators for a few estimates, time each step and collect 20 recent jobs to compare estimated and actual margin. From that we would agree a pilot, often price book cleanup plus automatic measurement import, with turnaround time as the baseline.

Common questions

Can AI measure the roof from photos?

Measurement services like EagleView and Hover already do this well and produce reports most carriers accept. We would not try to replace them. The improvement is in what happens after the report arrives: turning measurements into a priced, checked estimate without retyping numbers into another system.

Will this work with our insurance jobs in Xactimate?

Partly. Xactimate is the carrier's language, and your team will still work in it for supplements and scope comparisons. Estimating support can prepare your own measurements and line items so they are easier to compare against the adjuster's scope. A person still decides what goes into any submission.

Our price book is a mess. Where do we start?

That is common and usually the right first job. We would consolidate the price book into one source, set a simple process for supplier price changes and agree who owns it. Automating estimates on top of an out-of-date price book only produces wrong numbers faster.

The business case

Does it pay for itself?

Illustrative defaults for a roofing company. Replace them with your numbers.

What this workflow costs today

a month in staff time, before any lost sales

Monthly fee + assumed tools +
Break-even: new clients a month (at first-year value)
Or: staff hours recovered and redeployed
Break-even additional revenue
Value of +1 point of win rate
First 90 days, service fee

Illustration only, not a forecast or guarantee. Recovered staff time becomes a cash saving only if spending actually declines or the time goes into paid work. Tool costs are an assumption; we replace every number here with yours before recommending a scope.

Next step

Bring one expensive workflow. Leave with a clear next step.

In 30 minutes we look at one recurring workflow, what it costs you today and whether there is a credible case to improve it. If there is not, we will say so.

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