Not sure where AI would pay off? Take the 3-minute opportunity check →
Roofing companies · Invoicing and collections follow-up

Collect what you are owed on finished roofs, faster

On a retail roof, collection is simple: deposit, then final payment at completion. Insurance restoration is harder. The first ACV check may be endorsed by the mortgage company, the deductible is owed by the homeowner, and the recoverable depreciation only releases after the carrier receives your final invoice and certificate of completion. Each step can stall for weeks.

How it often works today
  • Finished jobs wait days for a final invoice because the office does not know the crew is done or the photos are not uploaded.
  • Depreciation release requests are sent late or missing a certificate of completion, so RCV holdback sits with the carrier for months.
  • Mortgage companies hold insurance checks for inspections or endorsements, and nobody owns chasing them until cash gets tight.
  • Deductible and balance reminders go out when the office manager has time, so similar jobs get paid on very different timelines.

Invoice follow-up puts every open balance on a schedule. Homeowners get clear reminders about the deductible and final payment, the office gets tasks to send depreciation paperwork to the carrier, and stalled mortgage endorsements are flagged early. The office manager approves the wording, and anyone with a dispute goes straight to a person.

The improved workflow

Invoice when the job is complete

Marking a job complete in the CRM creates the final invoice in QuickBooks Online and assembles the certificate of completion and photo summary for review.

Request depreciation promptly

For insurance jobs, the office gets a task with the carrier's requirements and a prepared request packet, sent after a person checks it.

Remind homeowners on a schedule

Homeowners receive polite, approved reminders for the deductible and remaining balance, with a payment link and a clear explanation of what is owed.

Track mortgage endorsements

Checks waiting on a mortgage company are tracked with follow-up dates, required forms and contact notes, so stalled ones surface early.

Escalate disputes to a person

Any homeowner who replies with a question or disagreement is removed from automated reminders and assigned to the office manager or owner.

How we deliver this: AI automation for small business or fractional CTO leadership, scoped in writing and run over 90 days. See pricing or the sample scope.

What we would measure

Days from install complete to final invoice

Billing delays inside your own office are the easiest to fix and the first place cash gets stuck.

Days sales outstanding, retail and insurance

Splitting DSO by job type shows where collection actually slows down.

Depreciation dollars outstanding over 60 days

Shows how much recoverable depreciation is waiting with carriers and whether follow-up is reducing it.

Write-offs per quarter

Consistent follow-up should reduce balances that are eventually abandoned.

Where people stay in control

  • The office manager approves all reminder wording, and nothing automated waives, discounts or negotiates a deductible, which Colorado law restricts for roofers.
  • Depreciation requests and mortgage company correspondence are checked by a person before they are sent.
  • Payment links use your processor's hosted pages, and card or bank details are never collected by text or email.
Example

Clearing a depreciation backlog

For example, in an illustrative case a roofing company finds 22 completed insurance jobs with recoverable depreciation still unpaid, some over 90 days. Several lack a certificate of completion and two have checks stuck with mortgage companies. With a follow-up process, each job gets an owner and a prepared request packet. The office manager reviews and sends the packets in one afternoon, and the mortgage company follow-ups appear on her task list each week.

Tools typically involved

QuickBooks OnlineAccuLynxJobNimbusCompanyCamStripe

What the first 30 days look like

We would pull your open receivables, split them by retail, deductible and depreciation, and age them. Then we would map why the oldest balances stalled and agree a pilot, often invoice-on-completion plus depreciation request tasks, with DSO and holdback dollars as the baseline.

Common questions

Why does depreciation take so long to collect?

Usually because the carrier is waiting for something: a final invoice, a certificate of completion, proof of completed work, or the homeowner's signature. Sometimes the check is also stuck with a mortgage company. A consistent process makes sure the paperwork goes out promptly and someone follows up on a schedule.

Will automated reminders upset homeowners?

Clear, polite reminders usually help. Many homeowners are confused about the deductible, the depreciation check and the mortgage endorsement. A message explaining what is owed and why tends to prevent arguments. Anyone who replies with a question goes to a person immediately.

Does this require changing our accounting system?

Rarely. Most roofing companies use QuickBooks Online alongside their CRM, and the first step is making sure jobs, invoices and payments sync correctly. We would fix gaps in what you already have before considering anything new.

The business case

Does it pay for itself?

Illustrative defaults for a roofing company. Replace them with your numbers.

What this workflow costs today

a month in staff time, before any lost sales

Monthly fee + assumed tools +
Break-even: new clients a month (at first-year value)
Or: staff hours recovered and redeployed
Break-even additional revenue
Value of +1 point of win rate
First 90 days, service fee

Illustration only, not a forecast or guarantee. Recovered staff time becomes a cash saving only if spending actually declines or the time goes into paid work. Tool costs are an assumption; we replace every number here with yours before recommending a scope.

Next step

Bring one expensive workflow. Leave with a clear next step.

In 30 minutes we look at one recurring workflow, what it costs you today and whether there is a credible case to improve it. If there is not, we will say so.

Book a 30-minute workflow review Not ready to talk? Take the 3-minute check

30 minutes with Phil or Martin. No technical brief, no pitch deck. Phil or Martin replies personally, usually within one business day.

Book a 30-minute review